Jaw-dropping custom big rig took 7 years and $7 million to build

Video of a remarkable-looking custom semi truck recently went viral on several trucking social media pages.

On Monday, September 9, online automotive magazine SuperFly Autos shared instantly viral video footage of the “THOR24” custom semi truck, which was reportedly built by Mike Harrah for $7 million over the course of seven years. Harrah is the founder and president of development, construction, and property management company Caribou Industries.

Since SuperFly Autos shared the video, it has been viewed more than 250,000 times.

Here are the truck specifications listed on the THOR24 website:

  • V24-71 Detroit Diesel
  • Original, one-of-a-kind 1979 Peterbilt 359 crew cab (custom-stretched)
  • 1933 custom-built Ford Grill Tribute
  • 12 x 871 superchargers
  • 3,974 horsepower
  • Maximum speed: 130 mph
  • 4 drag-chutes  (12-feet in diameter)
  • 7 years in the making
  • $7 million in actual hard costs
  • Completely chrome-plated and polished aluminum and stainless-steel undercarriage
  • Hawker jet-engine Auxiliary Power Unit (APU)
  • 44-feet long
  • 32,000 lbs.
  • 1,500-watt per channel, 110-volt world-class sound system
  • 7 movie screens, including a 40-inch movie screen

According to SuperFly Auto, the “THOR24 custom semi, which is powered by two V-12 engines (1700 cubic inches!) topped with 12 #6-71 blowers and a #NOS system, with an estimated 3400-horsepower! A 10,000-pound motor in a 28,000-pound truck! It’s pretty amazing to see (and hear) it drive down the road!”

Engine aside, the THOR24 is decked out with swords, battle axes, skulls, and graphics of Norse gods in battle. You can get an even closer look at the THOR24 custom truck in the movie trailer style video clip below.